Free Google Business Profile Audit
Get a score out of 100 for your Google Business Profile, a list of what to fix, and how you compare with the top businesses around you.
What the audit checks
The audit reads your live profile data from Google and scores the things that decide whether you show up in the map pack and whether people choose you: categories, contact details, hours, photos, rating, review count and recency. It then finds the top businesses in your category nearby and compares their reviews and ratings with yours.
If your profile links to a website, it also checks the home page for the basics Google uses to connect the two: HTTPS, a title with your city, a meta description, your phone number and address on the page, LocalBusiness structured data and a mobile viewport.
The four parts of the report
Profile completeness
Open status, primary and secondary categories, phone, website, hours and photo count - each with what to do about it.
Reviews
Average rating, number of reviews and how recent they are. Google weighs recent reviews more than old ones.
Competitors
The top five businesses in your category nearby, with their rating, review count and photos next to yours.
Website basics
Whether your site backs up your profile: matching name, address and phone, structured data, HTTPS, title and speed.
Low score? Here is what helps most
Reviews are usually the biggest gap. Review Requests asks every customer automatically. To see where you actually rank across your city, use the Local Rank Tracker. Or have North SEO handle the whole profile.
Talk to North SEO