AI SEO & GEO Services in Canada
AI SEO and generative engine optimization (GEO) get your business cited and recommended inside Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity - not just ranked on a results page.
We do it with the fundamentals that still decide who gets cited: answer-first content, schema.org markup, citations from trusted Canadian sources and a site AI crawlers can actually read. No ranking promises, no hype - deliverables you can check every month.
AI Visibility Scorecard
Sample- Google AI Overviews Cited
- Google AI Mode Recommended
- ChatGPT Mentioned
- Gemini Mentioned
- Perplexity Not found
Tracked monthly across a fixed set of customer prompts. Competitors and cited sources logged for every prompt.
What AI SEO and GEO actually mean
AI SEO is optimizing so that AI-powered search (Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Copilot) finds, trusts and cites your pages. GEO - generative engine optimization - is the part focused on being selected as a source inside a generated answer, rather than winning a position in a list of links. You will also see it called AEO (answer engine optimization), LLM SEO or AI search optimization. Same job.
In practice, about 95% of it is SEO done properly. AI systems retrieve pages from search indexes, so a site that cannot rank usually cannot get cited. The other 5% - answer-first structure, entity clarity, schema.org, mentions on sites the models already trust, and tracking - is what this page is about.
The answer now sits above the results
Google brought AI Overviews to Canada in late 2024 and began rolling out AI Mode in Canada in August 2025. For a growing share of searches - "best physiotherapist near me", "how much does a furnace replacement cost in BC", "which Shopify app for Canadian taxes" - the first thing a person sees is a generated answer with a handful of cited sources. Position one is no longer the top of the page.
At the same time, people are asking ChatGPT, Gemini and Perplexity for recommendations directly. Those tools pull from the live web and from what they have already learned about your brand. If your business is not clearly described, consistently cited and easy for crawlers to read, the model recommends a competitor that is.
The upside: most Canadian small and mid-size businesses have not done this work yet, and the local markets we serve are far less crowded in AI answers than in the classic ten blue links.
What our AI SEO & GEO service includes
Six workstreams. Every one of them produces something you can open, read and check.
1. AI Visibility Audit
We build a list of 30-50 prompts your customers would actually ask, run them across Google AI Mode, AI Overviews, ChatGPT, Gemini and Perplexity, and record who gets cited and why. You get a baseline, the competitor and source map, and a prioritized roadmap.
2. Answer-first content
Each key page opens with a direct answer to the query, then goes deep: pricing, process, comparisons, local specifics, real E-E-A-T signals. Comprehensive, truthful pages that cover as many customer questions as possible are what AI systems keep pulling from.
3. Entity & schema.org markup
Organization, LocalBusiness, Service, Product, FAQ, Person and Review markup that tells machines exactly who you are, what you sell, where you serve and what it costs. In our client work, structured data is the single most reliable lever for AI citations.
4. Citations, mentions & digital PR
AI models trust what the web says about you. We build consistent NAP citations, get you listed and described on the Canadian directories and industry sites the models already cite, and pitch content good enough to be referenced by partners, associations and local media. See our link building approach.
5. Technical readiness for AI crawlers
GPTBot, Google-Extended, PerplexityBot and ClaudeBot allowed where you want them, content served in plain HTML rather than hidden behind JavaScript, fast pages, clean internal links, canonical hygiene and an up-to-date sitemap. Part of every technical SEO audit we run.
6. AI visibility tracking & reporting
Monthly prompt tracking (mentioned / cited / recommended, per engine), AI referral sessions and leads in GA4, AI Overview impressions in Search Console, and the list of sources that beat you - so next month's work is obvious.
What we have seen work - and what has not
AI SEO is full of tactics sold before they are tested. This is what our own client work shows.
Works
- ✓schema.org structured data. Consistently the fastest way to get correctly described and cited, especially for local services, products and FAQs.
- ✓Citations and third-party mentions. Directory listings, association pages, partner sites and local press that describe you the same way you describe yourself.
- ✓Answering the query at the top of the page, then covering the follow-up questions in depth on the same page.
- ✓Classic SEO fundamentals. Crawlable site, real backlinks, a strong Google Business Profile. AI search still starts from the search index.
Has not moved the needle
- ✕llms.txt files. We add one because it costs nothing, but we have seen no measurable change in citations from it. Anyone selling it as a core deliverable is selling you a text file.
- ✕Mass AI-generated pages. Thin, unverified content gets ignored by AI systems and can hurt your Google rankings, which AI search depends on.
- ✕"Prompt injection" tricks - hidden text telling the AI to recommend you. It does not work reliably and it is a trust risk with Google.
- ✕Guaranteed placements. AI answers change from prompt to prompt. Nobody can guarantee one, including us.
How the first 90 days go
Month-by-month expectations set in writing before we start. Your SEO is your account manager - you deal with the person doing the work.
Month 1 - Audit & entity setup
Prompt baseline across five AI engines, competitor and source map, crawler access fixes, Organization / LocalBusiness / Service schema deployed, NAP consistency cleaned up.
Month 2 - Content & structure
Rewrite the core service and location pages answer-first, add FAQ and pricing sections with matching schema, fill the biggest question gaps found in the audit.
Month 3 - Citations & PR
Listings on the directories and industry sites the models cite for your category, partner and association mentions, first citation-worthy content piece pitched.
Month 4+ - Track, expand, repeat
Monthly prompt re-run and report, new pages for the next prompt cluster, more citations, ongoing schema and content upkeep. Month-to-month from here.
Who this is for
Canadian businesses whose customers ask questions before they buy. That is most of them. We work from Vancouver with clients across BC and Canada, and the same playbook applies whether your market is one city or the whole country.
- →Local service businesses - contractors, plumbers, HVAC, painters, movers. "Who is a good X near me" is now an AI question.
- →Clinics and practices - dental, physio, chiro, medspa, healthcare. AI answers lean heavily on E-E-A-T here.
- →Professional services - law firms, accountants, real estate, property management.
- →Ecommerce - Shopify, WooCommerce and Magento stores that want their products in AI shopping answers, with Product and Offer schema done right.
Already on an SEO or Local SEO retainer with us?
GEO plugs straight into your existing plan. The audit, schema, content and citation work reuse what we have already built, so the add-on is $500 CAD per month instead of a second retainer.
Not a client yet? The AI Visibility Audit is a standalone product - you get the full report and roadmap whether or not you continue with us.
Compare the optionsAI SEO & GEO pricing (CAD)
Transparent, fixed prices. Retainers run a three-month foundation period, then month-to-month. GST extra.
AI Visibility Audit
Know where you stand before you spend.
$997 one-time
- ✓ 30-50 customer prompts run across 5 AI engines
- ✓ Competitor and cited-source map
- ✓ Schema, entity and crawler-access review
- ✓ Content gap list by prompt cluster
- ✓ Prioritized 90-day roadmap you can hand to any team
- ✓ Delivered in 7-10 business days
AI SEO + GEO Retainer
The full program, done for you.
from $1,500 / mo
- ✓ AI Visibility Audit included in month 1
- ✓ Full schema.org and entity implementation
- ✓ 2 answer-first pages written or rewritten per month
- ✓ Citation, directory and digital PR work every month
- ✓ Technical fixes for AI crawlers
- ✓ Monthly prompt tracking and GA4 / Search Console report
- ✓ Direct line to the person doing the work
GEO Add-On
For current Organic SEO or Local SEO clients.
$500 / month
- ✓ Prompt baseline and monthly tracking
- ✓ Answer-first restructuring of pages already in your plan
- ✓ Extra schema types (FAQ, Service, Product, Person)
- ✓ AI-focused citation targets added to your link plan
- ✓ AI section added to your existing monthly report
Larger sites, multi-location brands and national ecommerce are quoted after the audit. All retainers are also available in the North SEO store alongside our organic SEO and Google Business Profile plans.
What clients say about working with North SEO
"I had a great experience working with Serhii at North SEO. He was professional, communicative, and always available. He provided a clear strategy to improve my SEO and was helpful and easy to work with throughout the process. I would recommend reaching out to their team if you need help with digital marketing!"
More on our reviews page and in our case studies.
AI SEO & GEO - frequently asked questions
Find out what AI search says about you
Tell us your website and your main service. We will run five of your customers' likely prompts across the AI engines and reply with what we found - before you decide anything.