Capture high-intent customers and B2B decision-makers with lower CPCs. As a certified Microsoft Advertising agency, we scale your ROI across Bing, Yahoo, and the Microsoft Audience Network.
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While Google is the search giant, Bing powers roughly 15-20% of desktop searches in Canada. It captures an older, higher-income demographic with far less advertiser competition—making it a goldmine for B2B companies and high-ticket local services.
Because fewer advertisers bid on the Microsoft Search Network, the average Cost-Per-Click (CPC) is typically 30% to 50% lower than Google Ads. This stretches your marketing budget further and drives down your Cost-Per-Acquisition (CPA).
Microsoft Search users generally skew older and have a higher average household income. If you are selling premium services, luxury goods, or B2B solutions in Vancouver, this is exactly where your target market is searching.
Microsoft owns LinkedIn. This gives you the unique ability to target search ads based on specific LinkedIn profile data—including company name, job function, and industry. It is a game-changer for B2B lead generation.
Your ads don't just appear on Bing. Microsoft Advertising syndicates your campaigns across Yahoo, AOL, DuckDuckGo, and MSN, giving you access to millions of unique Canadian searchers that Google simply cannot reach.
From local searchers to enterprise decision-makers, we build highly tailored campaigns designed to capture your exact target market across the entire Microsoft ecosystem.
We capture high-intent users actively searching for your services on Bing, Yahoo, and DuckDuckGo. By targeting specific geographic areas in Vancouver and utilizing exact match keywords, we drive highly qualified traffic at a lower CPC than traditional search engines.
We optimize your eCommerce product feeds for Microsoft Merchant Center. Perfect for Shopify or WooCommerce stores, these visually rich ads showcase your products directly in the search results, capturing buyers when their intent to purchase is highest.
Stop wasting ad spend on unqualified clicks. We leverage Microsoft's exclusive LinkedIn integration to show your search ads only to specific industries, job functions, or even employees of targeted companies. It is the ultimate B2B lead generation tool.
Bring bounced visitors back to your site. We design compelling display and native ads that follow your previous website visitors across MSN, Outlook.com, and premium partner sites on the Microsoft Audience Network to secure the conversion.
We don't just "set it and forget it." As Vancouver's top PPC experts, we deploy a rigorous, conversion-focused methodology to ensure every dollar you spend delivers measurable ROI.
We start by analyzing your current advertising efforts and auditing top competitors in your Vancouver niche. We identify gaps in their strategies, uncover high-converting keywords they are missing, and build a customized roadmap for your campaigns.
Data is everything. Before spending a dime, we implement the Microsoft Universal Event Tracking (UET) tag and integrate it with GA4. We ensure every phone call, form fill, and eCommerce sale is accurately attributed to the correct keyword.
We structure your account meticulously. We group highly relevant keywords, apply strict negative keyword lists to prevent wasted spend, and write compelling ad copy tailored to the specific search intent of your B2B or B2C audience.
Once live, we continuously test different ad variations, headlines, and landing page offers. We identify which messaging resonates best with Bing users, driving your Click-Through Rate (CTR) up and your Cost-Per-Click (CPC) down.
We actively manage bids based on device, time of day, and location performance. As campaigns mature, we reallocate your budget toward the highest-performing search terms to continuously scale your Return on Ad Spend (ROAS).
You shouldn't choose one over the other; they work best when run together. While Google gives you massive volume, Microsoft Advertising provides highly targeted, cost-effective leads. Here is how they stack up for Vancouver businesses:
| Feature | Microsoft Advertising | Google Ads |
|---|---|---|
| Average CPC (Cost Per Click) | Generally 30% - 50% Lower | Higher (Due to intense competition) |
| B2B & Professional Targeting | Industry-Leading (LinkedIn Profile Integration) | Limited (Basic demographic/interest targeting) |
| Core Audience Demographic | Older (35+), Higher Average Household Income | Broader, General Population |
| Search Engine Market Share | ~15-20% (Heavy Desktop Focus in Canada) | ~80%+ (Dominant on Mobile & Desktop) |
Pro Tip: Already running Google Ads? We can import your highest-performing Google campaigns directly into Microsoft Ads with one click, giving you an immediate boost in traffic.
See how we leverage the Bing network and LinkedIn targeting to drive tangible, measurable growth for our clients.
By importing their maxed-out Google Ads campaigns into Microsoft Advertising and applying strict LinkedIn industry-targeting rules, we bypassed generic searchers and put their ads directly in front of enterprise decision-makers.
-45%
Decrease in Cost-Per-Click
+32%
Increase in Qualified Leads
"We were completely tapped out on Google Ads and our cost per lead was skyrocketing. North SEO shifted a portion of our budget to Microsoft Ads and integrated the LinkedIn targeting. The lead quality improved instantly, and we're paying half the price for clicks."
Mike T.
Director of Marketing, Vancouver
Have questions about advertising on Bing and the Microsoft Search Network? We have answers.
Stop overpaying for every click on Google. Let our Vancouver PPC experts build a profitable Microsoft Ads strategy to scale your business.
Fill out the form to request your free Microsoft Ads account audit and strategy session.
