Founded 2025 - 8+ years experience
UTM Link Builder
Build campaign URLs with utm_source, medium, campaign, term and content - correctly encoded.
Why it matters
Campaign links that are tagged inconsistently split your reports into 'Facebook', 'facebook' and 'FB'.
What you get
Build correctly encoded, normalized UTM links for every campaign.
Part of the SEO Toolkit
47 tools, one subscription, no per-tool pricing. Monthly plan.
- ✓ Content, on-page and technical checks
- ✓ Keyword, SERP and rank tools on live Google data
- ✓ Image tools and AI writing assistants
- ✓ 1,500 runs a month, cancel any time
Already have one? Open the tool
More Utilities tools
- URL Encoder / DecoderPercent-encode or decode URLs and query strings.
- Base64 Encoder / DecoderConvert text to Base64 and back.
- Hash GeneratorMD5, SHA-1, SHA-256 and SHA-512 hashes of any text.
- JSON Formatter & ValidatorPretty-print or minify JSON and see exactly where it is invalid - handy for schema markup.
- Redirect Generator (.htaccess)Generate 301 redirect rules from a list of old and new URLs, for Apache .htaccess or Nginx.
Frequently asked questions
It is part of the SEO Toolkit subscription, which covers all 47 tools for one monthly price. There is no per-tool charge and you can cancel any time. North SEO's free tools are the Google Business Profile Audit and the Review Link Generator.
No. Everything runs in the browser or on our servers. Log in and use it from any device.
Live from the source: your page is fetched when you run the tool, Google data comes from live searches in the location you choose, and page speed comes from Google PageSpeed Insights.