Typical Organic SEO investment - scope-dependent.
Renaissance Painting is a Vancouver painting and carpentry company - interior and exterior painting, decks, custom woodwork, stairs and siding. When the engagement began in June 2024 the site had a handful of service pages, thin content and little visibility beyond its own name. The strategy we designed had two layers: local commercial pages for the Vancouver services the company sells, and an informational content programme built around the questions homeowners across North America ask before they hire a painter or a carpenter.
The second layer is what makes this case unusual for a local trade. Most painting companies never publish anything a homeowner in Ontario or Ohio would read. Renaissance did, and for a period it earned traffic on the scale of a national publisher.
The work ran as an ongoing organic SEO retainer with the client's developers implementing the technical side.
The content programme produced numbers that a local trade rarely sees. In the three months from May to July 2025 the site recorded 10,511 organic clicks and 1.97 million impressions, with a peak of 3,746 clicks and 639,000 impressions in May 2025. Traffic split almost evenly between the United States (4,463 clicks) and Canada (4,381) in that quarter, with the UK, India and Australia behind them.
Individual pieces carried the load: the interior painting cost calculator brought 3,020 clicks in that quarter and ranked at position 2 for 'interior painting cost calculator canada'; the staining-over-paint guide brought 1,922 clicks and held position 4 for 'can you stain over paint'; the exterior stairs building-code guide brought 1,089 clicks at position 2.7 for 'exterior stairs code requirements'.
On the local side, the brand term ranked #1 with a 38% click-through rate, and Vancouver commercial queries held first-page positions: 'painting cost per sq ft vancouver' 4.7, 'custom vancouver carpentry' 5.1, 'custom woodworking vancouver' 7.6, with deck repair and deck staining in the 11-14 range and 'exterior painting vancouver' - 6,000 impressions in six months - at 27 and climbing.
The figures are dated to the period they describe because that is how we report: what Search Console recorded, when it recorded it. The Vancouver commercial pages and the brand term are the core of the continuing work, with the informational content supporting them.
Figures above are taken from the client's Google Search Console and are dated; we publish what the data shows, not projections.
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