Organic SEO retainer for e-commerce (Local Authority to Market Dominance), scope depends on catalogue size • Current North SEO pricing, see Buy Services
Chemical Guys is a global auto-detailing brand, and its Ukrainian distributor runs the brand's official e-commerce store in the country. The store faced a familiar problem for brand distributors: search demand for the brand and its products is high, but grey importers, marketplaces and resellers compete for the same names, and an earlier link-building effort had left the store with a risky link profile. The engagement was a focused audit and clean-up with a marketing plan.
An SEO audit of the store established the technical and content issues across the catalogue - indexing of product variants, category structure, metadata, speed - and produced technical specifications for the programmers to implement the fixes. A marketing plan was compiled covering how the official store should compete for brand demand: content that resellers cannot match (usage guides, product education, official warranty and authenticity information), category structure by use rather than by product line, and the paid and organic channels to prioritize.
The link profile was the critical piece. We reviewed the existing links, identified the low-quality and spam placements the earlier work had left, and cleaned the profile - removing what could be removed and disavowing the rest - then purchased new links from relevant automotive, detailing and lifestyle sources to rebuild authority on a sound base. The clean-up protects the store from the algorithmic and manual penalties that a toxic profile invites, which for an official brand store would have been particularly damaging.
The engagement was scoped as a foundation - fix what is broken, remove what is risky, plan what comes next - rather than a full campaign.
The official Chemical Guys store in Ukraine came out with an audited catalogue and fix list, a clean link profile rebuilt from relevant sources, and a marketing plan for competing with grey-market sellers on the brand's own demand.
The link audit followed a strict method: every referring domain was checked for relevance, traffic, indexation and spam signals, and classified as keep, remove or disavow. Links from detailing forums, automotive media and legitimate directories stayed; links from irrelevant foreign directories, link farms and hacked sites were removed by request where possible and disavowed otherwise. The disavow file was submitted through Search Console and the profile monitored afterwards. Doing this before adding new links is what makes the new authority count rather than adding weight to a compromised base.
Vancouver distributors and official brand stores face the same grey-market competition and often inherit the same risky link profiles. North SEO audits, cleans and rebuilds the link profile and plans the content an official store can win with - authenticity, education, warranty - before spending on growth.
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