Build first, then an Organic SEO retainer (3-month foundation, then month-to-month) • Current North SEO pricing, see Buy Services
Vernix is a wide-format printing company in Kyiv - banners, signage, vehicle wraps, exhibition graphics - building a new website and wanting it to rank for the six main categories of its business from the start. Wide-format printing is a local B2B category where buyers search for a specific product plus the city and compare a handful of suppliers on portfolio, price and turnaround. The plan covered both creating the site and promoting it.
The SEO plan was drawn up first, together with recommendations for the site's creation - structure, category pages for each product line, portfolio presentation, quote request flow and technical requirements - so the developers built for search from the beginning. Competitor analysis covered the printing companies ranking in Kyiv for the target categories, and the semantic core was collected across products, materials, applications, sizes and the questions buyers ask about files, turnaround and installation. Technical specifications were written for the texts on every category and for the programmers building the site.
Analytics were set up with goals for quote requests and calls. Link building began as soon as the site was live, from local business, advertising and industry resources. Rich snippets were implemented - FAQ markup on category pages, star ratings from reviews, and sitelinks structure - so the company's results stood out in a competitive listing. Search-engine reputation work (SERM) ensured the company's name returned positive, controlled results, and a Google Business Profile was created and optimized so the company appeared in the map results for the local product searches.
The six main categories were the yardstick: every decision was measured against whether it would move those pages into the top ten.
Vernix reached the top 10 for its six main categories - a new site ranking for its core business within the engagement, supported by rich results, a Google Business Profile in the map pack, a clean reputation in search and analytics tracking every quote request.
Rich snippets did real work here. A wide-format category page with an FAQ block - file requirements, minimum sizes, turnaround, installation - marked up with FAQ schema occupies more of the results page and answers the buyer's first questions before the click. Combined with review stars from the Google profile and the sitelinks that Google grants a well-structured site, the company's results were visibly larger and more informative than competitors' plain listings, which lifted click-through on the very categories the plan targeted.
Print, signage and wrap companies in Vancouver compete for the same product-plus-city searches. North SEO plans a new site around its main categories, builds it for search, then adds the rich snippets, Google Business Profile and reputation work that put a local supplier ahead of the rest.
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