Organic SEO retainer (Foundation to Growth), 3-month foundation then month-to-month • Current North SEO pricing, see Buy Services
A Canada-wide appliance repair company needed SEO leadership across a full marketing team - SMM, PPC, programmers, a project manager, a content manager and a Google My Business manager - each working on their part of a national site. Appliance repair is emergency-intent and local, so a national site has to rank for 'fridge repair' plus every city, with pages that satisfy Google's local relevance requirements. Previous SEO contractors had left files and half-implemented changes that needed to be understood before anything new was done.
We began with an SEO audit and with exploring the previous SEO contractors' files, to keep what was useful and identify what had caused problems. From there we created a link-building strategy and ran outreach ourselves, developed a content strategy for the informational demand around appliance problems, and re-collected the semantic core so the keyword base reflected the current catalogue of services and cities. Technical assignments were produced for every piece of work: content briefs for new pages and for existing text, a brief for a new design, and assignments for the new pages the structure needed.
Structured data was created across the site - LocalBusiness and Service markup by location - so each city page carried machine-readable local signals. Existing texts were optimized and alt text created across the site's images. Competitor analysis of the national and regional repair companies informed both the content and link strategies. Throughout, we cooperated with the SMM, PPC, programming, PM and content teams so SEO priorities were reflected in their work rather than competing with it, and assisted the Google My Business manager with optimization and reviews across the company's location profiles.
The value of the engagement lay in coordination: one strategy, many hands, each with an assignment that fit the whole.
The company gained a coherent national SEO programme: a clean keyword base, structured data on every location, a link strategy with outreach in motion, content and design briefs for the team, optimized existing pages and a Google Business Profile programme supported across locations - with a marketing team pulling in one direction.
Reviewing the previous contractors' files was more than housekeeping. It revealed a set of location pages that had been created with near-identical text, a batch of links from low-quality sources that needed to be disavowed, and a keyword list built around services the company no longer offered. Understanding that history meant the new strategy fixed the actual problems - thin pages, a risky link profile, a stale keyword base - instead of adding another layer on top of them.
Companies in BC with an in-house marketing team often lack exactly this: an SEO lead who writes the assignments and keeps everyone aligned. North SEO provides that leadership for multi-location service businesses, including the Google Business Profile work across every location.
Similar results are possible for your website. Let's discuss your SEO goals and create a strategy tailored to your business.
Get a Free SEO Consultation