Organic SEO retainer (Foundation to Growth), 3-month foundation then month-to-month • Current North SEO pricing, see Buy Services
Superior Plumbing serves customers across Canada - a plumbing company operating at national scale rather than in one city, which changes the SEO problem entirely. Instead of one Google Business Profile and one set of local pages, the site had to rank in many cities at once, with content that was locally relevant in each without being duplicated. The company had a team - writers, developers, a PPC specialist, a Google Business Profile manager - and needed an SEO lead to set the strategy, produce the tasks and manage the work.
We provided an SEO audit of the site as the starting point, then built the strategy for a multi-city service business: a structure of service pages and city pages that lets each location rank without thin duplicates, a content plan for the informational demand around plumbing problems, and a link programme appropriate to a national brand. On-page SEO was carried out across the site - titles, headings, internal links, structure - and tasks were created for the SEO texts the writers would produce and for the developers implementing the technical changes.
Link building combined purchased placements with outreach and manual work: guest posting, blog posting, manual submissions to relevant directories and resources, so the domain's authority grew from a mix of sources rather than one channel. Google Analytics and Google Tag Manager were analysed and corrected so that calls and form submissions were tracked by city and by page, giving the company a view of which locations and pages produced leads. The strategy was developed and then implemented through task management across the team, with priorities set by lead value rather than by ease.
Working with an in-house team meant the value was in clear tasks and sequencing: each writer, developer and specialist had a defined piece of the strategy to execute.
The company gained a national SEO strategy with a structure for every city it serves, on-page optimization across the site, a diverse and growing link profile, analytics that attribute leads to locations, and a team executing a managed task list - organic search organized as a national channel rather than a set of local efforts.
City pages are where national service sites succeed or fail. A page for every city that simply swaps the city name is thin content Google discounts; a page with local detail - the areas served, local regulations, common problems in that region's housing stock, the local team - ranks. The strategy set that standard, and the writer tasks specified the local elements each city page needed, so the site's dozens of location pages were genuinely different rather than templated.
Multi-location and franchise service businesses in BC and across Canada need this kind of strategy lead. North SEO acts as the SEO lead for in-house teams - audit, structure, tasks, links, analytics and management - so the team's effort compounds instead of scattering.
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