Fixed-price website project, SEO-ready build • Current North SEO pricing, see Buy Services
A chimney cleaning and repair company in New Jersey was starting from zero online: no domain, no site, no keyword research, no plan for how customers would find it. Chimney services are seasonal and local - a spike of searches every autumn from homeowners who suddenly remember the fireplace - and the companies that win are the ones ready with a site, a Google presence and advertising before the season starts. The scope was to build the whole foundation and prepare it for launch.
The project started where a search-first build should: with a domain search and selection, competitor analysis of the chimney services already ranking in the area, and assembly of the semantic core - inspection, cleaning, repair, liner, cap, waterproofing, the towns served and the questions homeowners ask. From that we developed a marketing strategy covering organic search, local presence and paid advertising, and an SMM strategy for the social channels a home-services company needs for reviews and referrals.
Documentation drove production. Terms of reference were written for the website design and development, for the amendments that followed review, and for the texts on every page - each service page built around its keyword group. We coordinated with the product owner and organized the work across the designer, developer and writer so the pieces landed in order. Once the site existed, its meta tags were optimized, a full audit checked it against the specification and against SEO best practices, and link building began so the new domain would have some authority at launch. The final step was preparing the works for the advertising launch: landing pages, tracking and the campaign structure, ready to switch on when the season began.
Every decision was made with the autumn peak in mind: the site had to be indexed, the profile live and the ads ready before the first cold week.
The company launched with a complete foundation: a well-chosen domain, a site structured around the searches homeowners use, optimized pages, early links, social channels with a plan and an advertising set-up ready for the season - built in the right order so nothing had to be redone.
Domain choice was more consequential than it sounds. We selected a name that a homeowner could remember from a truck or a neighbour's recommendation, that included nothing likely to age badly, and that was available with matching social handles - because consistent naming across the site, the Google profile and social channels is itself a ranking and trust signal. The audit later confirmed the site's name, address and phone matched across every listing we created.
Seasonal home-services businesses in Vancouver - chimney, gutters, heating, snow removal - need the same readiness before their peak. North SEO builds the site, the local presence and the ad campaign together, timed to the season, so the first search of autumn finds you.
Similar results are possible for your website. Let's discuss your SEO goals and create a strategy tailored to your business.
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