Fixed-price website project, SEO-ready build • Current North SEO pricing, see Buy Services
ArtAds is a marketing agency in Ukraine that was launching from nothing - no site, no content, no social presence - and needed all three at once, done well enough to win clients from established agencies. Launching an agency is a credibility problem: a prospective client checks the website, then the social channels, then searches the name, and each has to look like a company that has been around for years. The scope covered the entire launch.
The project began with three technical specifications: one for the website design, one for the development, and one for the texts. Writing all three before production meant the designer, developer and copywriter were building the same site rather than three interpretations of a conversation. While the site was in production, a holding page went up so the domain was live, indexed and collecting the first visitors, and the social network accounts were created and branded consistently.
Development was followed by testing across devices and browsers and by content management - loading the service pages, case studies and team content into the site and structuring it for search. The site was set up on the host with the domain, security and analytics configured. Client amendments were implemented in review rounds. Articles were written for the site so it launched with substance rather than a services list, and link building began so the new domain would not sit at zero authority. An SMM strategy was developed for the social channels - what to post, how often, in what voice - so the accounts created at the start had a plan behind them.
Because the agency sells marketing, the launch itself was treated as its first case study: every element was done to the standard the agency would be selling to its own clients.
ArtAds launched as a complete operation: a designed and developed site with real content, social channels with a strategy, early links to the domain and analytics in place - the presence a new agency needs to be taken seriously in its first pitches.
The three specifications did most of the work. The design specification covered the audience, the visual direction, the page inventory and the components; the development specification covered the platform, templates, forms, integrations and performance targets; the text specification covered every page's purpose, structure, tone and keywords. When the pieces came together there were no surprises, and the client's amendments were about preferences rather than misunderstandings - which is the difference between a launch that takes weeks and one that drags on for months.
New businesses in Vancouver need the same coordinated launch - site, content, social and search set up together rather than in sequence over a year. North SEO's website design and digital marketing strategy services are built to launch a business as a whole, not a site in isolation.
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