GBP setup and optimisation; ongoing Local SEO management from $500 CAD / month • Current North SEO pricing, see Buy Services
Driver Service provides sober drivers in Kyiv - a driver who takes you and your own car home after an evening out. It is a service people search for late at night, on a phone, with urgency, and almost always with a location: 'sober driver near me', 'driver service Kyiv'. That makes the Google Business Profile the entire storefront. There is no research phase; whoever appears in the map results with a phone number gets the call. At the start of this project the company had no profile at all, which meant it was invisible to the searches that define its market.
We created the Google Business Profile from scratch and built it around how the service is actually searched. Keyword research specific to Business Profile ranking identified the terms - sober driver, designated driver, driver service, plus district names - that matter for the map results. Competitor analysis looked at the handful of profiles already ranking for those queries: their categories, how they described themselves, how many reviews they had and how quickly they responded. Categories were chosen to match the queries, with a primary category for the core service and secondaries for related searches.
Services were created and described individually - hourly driver, one-way trip, airport, corporate accounts - each with keywords in the description, and the business description was written around the terms customers use, in plain language, with the service area and hours stated clearly. Company photos were added and optimized: the car, the drivers, the process, each named and tagged before upload so the profile had visual proof of a real operation.
A review campaign was set up with recent customers, and every review was checked, responded to, and - where a review violated Google's policies - reported for removal. Four posts were written around the target keywords to give the profile activity and to answer the questions customers ask before booking. The result was monitored against the local-pack positions for the target queries over the following weeks.
Driver Service went from no presence to a fully built profile competing in the map results for its core searches - the visibility that, for a service ordered on the spot, is the business. The longer SEO campaign for the same client, which took the website to the top 1-3 positions, is documented in a separate case study.
Vancouver has the same market: designated drivers, towing, locksmiths, emergency plumbers - services where the map result is the only result that matters. North SEO's GBP Setup and Optimisation services build the profile the way this one was built: categories from the queries, services with keywords, real photos, reviews and posts from day one.
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