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Najlepszy-Masaz.pl is a massage salon with two locations in Warsaw. The owner wanted a transparent SEO plan for a two-month period with the budget broken down by activity - a reasonable request that most agencies avoid because it shows where the money goes. The site was reasonably built but had no keyword base, weak internal optimization, little content beyond a service list, and two locations whose Google Maps presence had never been worked on.
Massage is a local, competitive category with a strong map component: most bookings come from 'massage near me' and neighbourhood searches, so the plan had to balance the website with the two map profiles.
Month one, weeks one and two: keywords and analysis. A detailed analysis of the site and its competitive environment identified weaknesses and opportunities, and a list of about twenty keyword groups was built around the salon's services and locations - massage types, benefits, conditions, prices and the two districts. Weeks three and four: internal optimization. An SEO technical task was written for the programmers covering page-speed edits, meta tags, structured data and the other findings, and the programmers made the first round of on-site changes.
Month two, weeks one and two: content creation. From the keywords we wrote an SEO technical task for copywriters covering the site's sections - services, benefits, prices, contacts, locations - and the copywriters wrote and optimized the content. Weeks three and four: promotion and connections. Analytics were analysed to assess the changes and find further improvements, and Google Maps SEO was carried out for both locations.
The budget was set out openly, line by line: developers for internal optimization, copywriters, Google Maps promotion, sixty crowd links and two additional placements - each with its own share of the two-month total. Each line was tied to a deliverable so the owner could see what each dollar bought.
The salon received the full plan within budget: a keyword base, a technically improved site, new content for every section, sixty-two links and two optimized Maps profiles - with the caveat we give every client that SEO results depend on the competitive landscape and on how search engines respond to the changes.
The two Maps profiles were handled as two separate local businesses rather than one brand with two pins. Each got its own primary category, service list, description written around its district and nearby landmarks, photo set of that specific location and a review-request routine for its own clients. Posts alternated between the two so each profile showed regular activity. That matters because Google ranks each location on its own signals; a strong head office profile does nothing for a second location with an empty listing, which was exactly the situation at the start.
This transparent, line-item plan is how North SEO quotes local SEO for Vancouver businesses with more than one location - each activity priced, each tied to a deliverable, both profiles worked alongside the site.
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