Organic SEO retainer (Foundation to Growth), 3-month foundation then month-to-month • Current North SEO pricing, see Buy Services
Saen.com.ua sells and installs solar panels and energy equipment in Odesa. Demand for solar in Ukraine grew sharply, and with it the competition: national distributors, installers and marketplaces all chasing the same searches. The company's site had technical problems that limited its rankings, no organized keyword base, no analytics it could trust and no link profile. The client wanted both organic growth and, in the second month, a paid campaign to capture demand immediately.
The programme ran on a fixed monthly budget, with work planned and reported month by month.
Month one opened with an audit and cost estimate: an analysis of the site's current state, the technical issues affecting SEO, and the actions and cost needed to resolve them. Keyword research collected about twenty groups of priority terms - panel types, capacities, inverters, batteries, installation, grid connection, pricing and financing questions. A detailed SEO audit followed, analysing technical, content and structural aspects, with recommendations and specifications for the programmers, designers and project managers. Competitor analysis identified the strategies and successful practices of key competitors. Analytics were checked and configured so data was collected correctly, and twenty crowd links were ordered from relevant sources.
Month two moved to implementation and demand capture. The site was analysed thoroughly and its technical aspects optimized - loading speed, mobile adaptation, URL structure - and the content optimized around the collected keywords. An advertising campaign was created and set up, launched efficiently using an available advertising bonus so the client could capture leads while organic rankings built. The keyword list was updated to reflect changes in the niche and the competitor analysis. Link work continued with another twenty crowd links and five article links on authoritative platforms. The programmer's refinements from the audit were completed, and new pages were created to promote additional services the site had not covered.
After two months the solar company had a technically optimized site, content aligned to twenty keyword groups, new service pages, forty crowd links and five article links, working analytics, and a live advertising campaign feeding leads while organic rankings developed - all within the agreed monthly budget.
Running paid and organic together was the point of month two. The advertising campaign was built from the same twenty keyword groups as the SEO work, so search terms that converted in the ads immediately told us which organic pages to prioritize, and the landing pages created for the ads were built to rank as well as to convert. The bonus meant the first month of clicks cost the client nothing, which is exactly when a business should be testing which queries actually produce installation enquiries rather than curiosity. Those findings fed the updated keyword list and the new service pages.
Solar, HVAC and electrical contractors in BC face the same surge in competition. North SEO combines organic SEO with Google Ads management for exactly this situation: paid search covers demand now, organic builds the position that lasts.
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