Organic SEO retainer for e-commerce (Local Authority to Market Dominance), scope depends on catalogue size • Current North SEO pricing, see Buy Services
SistersAroma.com is the official store of the perfume brand - an e-commerce site selling across Ukraine and Europe in a category dominated by large retailers and marketplaces. The brand had loyal customers and strong social channels but weak organic search visibility, and its product and category pages were not competing for the fragrance searches that drive discovery. The engagement was one month, scoped to establish the foundation and coordinate with the YouTube channel work.
Brand e-commerce has a specific advantage that most brand sites waste: the brand name and the product names are search terms with intent. The site was not capturing them.
We prepared detailed SEO recommendations and terms of reference for the site - technical, content and structural - with the changes specified for programmers, designers and project managers. Competitor analysis looked at the brand's main SEO competitors, both retailers and other fragrance brands, to identify their strategies and weaknesses. Analytics tools were reviewed and corrected to track key metrics accurately, including e-commerce tracking so organic revenue would be visible.
SEO terms of reference for the content writers covered key topics, content structure and keywords for product, category and editorial pages, and link building began with an order for twenty crowd links from relevant sources plus a budget for four article links on authoritative platforms.
The YouTube channel was worked in parallel with the site so the two would reinforce each other: keyword research for four videos, channel optimization - organizing videos, descriptions, keywords for search - competitor analysis on YouTube, and forty crowd links for the videos. Videos were linked to the product pages they discuss and product pages embedded the relevant videos, giving both the site and the channel more signals to rank on.
Within the month the brand's store had a specified fix list, competitor intelligence, accurate analytics with revenue tracking, writer briefs, a growing link profile and a coordinated video channel - the base for improving traffic and, with it, the brand's direct sales share against marketplaces.
Analytics deserved particular care on this store because the brand sells through several channels. We configured e-commerce tracking so organic sessions could be followed through to orders and revenue, separated branded from non-branded search so the team could see whether SEO was bringing new customers or only serving existing ones, and set up goals for newsletter sign-ups and store-locator use. Those reports changed the conversation from 'traffic is up' to 'organic brought this many first-time buyers this month' - the number a brand actually cares about when deciding how much to invest in its own store versus marketplaces.
Vancouver brands selling direct to consumer face the same marketplace squeeze. North SEO's e-commerce SEO connects the store, the content and the video channel so the brand captures its own search demand instead of paying a marketplace for it.
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