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AB Business Management (abbm.ae) is a business consulting firm in Dubai helping companies set up and operate in the UAE. Its clients search in two languages - English and Russian - and its competitors include large corporate-services firms with deep content. The firm was building a new website and needed the SEO groundwork done so the structure and content would compete from launch.
The scope was one month of strategy work: structure, competitor analysis, recommendations and keyword research, delivered as documents the firm's developer and writers could act on.
Site structure came first. We designed an optimal structure for the new site that would help visitors navigate the firm's services - company formation, licensing, visas, accounting, compliance - and give search engines a clear hierarchy to index, with the two languages handled properly rather than as an afterthought. An in-depth analysis of the firm's main competitors identified their strategies, distinctive features and weaknesses, and the openings a well-structured new site could exploit.
Keyword research covered the industry in both languages: approximately twenty-eight keyword groups across English and Russian, covering services, business types, free zones, and the practical questions entrepreneurs ask about starting in the UAE.
The recommendations and terms of reference for the programmer tied it together: specific SEO recommendations for building the site with a focus on technical, content and structural aspects, and a detailed specification with instructions on the necessary changes - so the developer could build the structure we designed and the writers could fill it with content targeted at the right queries in each language.
After one month the firm had a competitive site structure, a bilingual keyword base of twenty-eight groups, competitor intelligence and a developer specification - the SEO preparation that lets a new consulting site launch with a real chance of ranking rather than spending its first year catching up.
The structure design was built around the way entrepreneurs research the UAE: they start with a business type or a free zone, move to licensing and visa requirements, and only then look for a consultant. So the site hierarchy put free zones and business-setup guides at the top level, with the firm's services attached to each rather than hidden in a generic services menu. That structure gives search engines dozens of specific pages to rank and gives visitors the information they came for before the pitch - which in a trust-heavy category like company formation is what turns a reader into an enquiry.
Consulting, immigration and business-services firms in Vancouver serve bilingual and multilingual audiences too. North SEO plans multilingual site structures and keyword sets before the build, so the site works for every language from day one.
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