Fixed-price website project, SEO-ready build • Current North SEO pricing, see Buy Services
An accounting services firm in the UK needed more than a brochure site. It needed a web portal that would present its services, capture leads, run its marketing automation and support paid campaigns - all on a platform the firm could manage itself afterwards. The brief came with a defined toolset the client already used or wanted to use, and the job was to make those tools work together on a WordPress foundation.
Projects like this fail when each tool is installed in isolation and nobody owns the way they connect. A landing page that does not feed the CRM, an ad campaign whose conversions are invisible in analytics, an SEO plugin nobody configured - each is a small gap, and together they mean the portal produces activity but no measurable results.
We built the portal on WordPress with the Avada theme, chosen for its flexibility and the professional, conservative look an accounting firm needs. Yoast SEO was installed and configured properly - titles, descriptions, sitemaps, breadcrumbs and schema - rather than left on defaults. OptimizePress was used for the information and landing pages that support campaigns, so marketing could build new pages without touching the main theme.
On the measurement side we connected Google Analytics with goals for the actions that matter to an accounting practice - consultation requests, downloads, calls - and Google Search Console so indexing could be monitored from day one.
The marketing stack was wired in last, once the pages existed to feed it: Facebook Ads for promotion to the target audience, and Infusionsoft to automate follow-up with the leads the landing pages captured. Every form on the portal routes into the automation platform, and every campaign lands on a page whose conversions are tracked. A separate, smaller project for another client in this period converted a static HTML site into a responsive WordPress build with a custom front and back end - the same philosophy of building a site the owner can grow.
The firm launched a portal that does what it was designed to do: present services professionally, capture and nurture leads automatically, support paid campaigns with dedicated landing pages, and report on all of it in one analytics account. The client's team could add pages and campaigns without a developer.
Professional-services firms in Vancouver - accountants, lawyers, consultants - need exactly this kind of connected build. North SEO designs WordPress sites with SEO, analytics and automation integrated from the start, so the site is a system rather than a brochure.
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