Organic SEO retainer for e-commerce (Local Authority to Market Dominance), scope depends on catalogue size • Current North SEO pricing, see Buy Services
This is a summary of ongoing work across several online stores built on the two platforms we see most often: WordPress with WooCommerce, and Shopify. They are very different animals. WooCommerce gives you complete control and, with it, complete responsibility for speed, plugin conflicts and duplicate URLs. Shopify is fast and stable out of the box, but ties your hands on URL structure, generates duplicate product paths through collections, and needs care with apps, translations and markets.
The stores in this group had the typical problems of each platform: slow WooCommerce themes weighed down by plugins, Shopify stores with thousands of duplicate collection/product URLs, tag pages indexed by the hundred, missing or broken structured data, and content that had never been written with search intent in mind.
For WordPress and WooCommerce stores the work centred on technical performance: trimming plugins, caching and image optimization, fixing category and filter URL duplication, adding correct Product schema, and making sure category pages had real content rather than a grid of thumbnails.
For Shopify stores the focus shifted to what the platform lets you control: canonical handling for collection-nested product URLs, noindexing tag and vendor pages that add nothing, theme-level fixes for speed and structured data, and careful configuration of apps that touch the storefront. On multi-market stores we set up hreflang and indexing rules so translated pages helped rather than competed with the originals.
On both platforms we ran on-page and off-page work in parallel with the technical fixes: category and product copy written around buyer keywords, internal links from content to collections, and link acquisition focused on relevance. Conversion tracking was set up or repaired on every store so the client could see organic revenue, not just sessions.
Across the group, stores gained visibility for category-level commercial queries, organic traffic grew, and - with tracking in place - organic revenue became a number the owners could watch. The clearest example is the Shopify store documented in our separate case study, which grew Google traffic by 65.71% and dominated its category during the Christmas season.
Two platform-specific lessons came out of this group of stores. On WooCommerce, the single biggest win was usually removing things - a bloated theme, redundant plugins, oversized images - rather than adding them. On Shopify, the biggest win was almost always indexation control: telling Google which of the several URLs for each product is the real one and keeping tag, vendor and search pages out of the index entirely. Neither is visible to the store owner, and both are invisible in the platform's own dashboards, which is why stores live with them for years.
North SEO has dedicated Shopify SEO and WooCommerce SEO services for exactly these situations. If you run a store on either platform and suspect the platform itself is holding you back, that is usually half right - and the other half is fixable.
Similar results are possible for your website. Let's discuss your SEO goals and create a strategy tailored to your business.
Get a Free SEO Consultation