SEO Audit $997, plus Digital Marketing Strategy $997 for the 12-month roadmap • Current North SEO pricing, see Buy Services
Not every engagement needs a twelve-month retainer. This client, a software company under NDA, had an in-house marketer and a developer with capacity, but no clear picture of what was holding the site back or what to do first. They had read plenty of SEO advice; what they lacked was a prioritized list that fit their site. The brief was simple: audit everything, tell us what matters, and give us a plan we can execute ourselves.
The risk with audits is that they turn into 80-page documents nobody reads. We scoped this one around three questions the client actually had. What can we fix this month that will move rankings? What is structurally wrong that needs a bigger decision? And what are competitors doing that we are not?
The deliverable had three layers. Quick wins came first: the fixes that take hours, not weeks - missing or duplicated titles, pages accidentally blocked from indexing, orphaned pages, broken internal links, slow images on key templates. Each item was listed with the exact URL, the fix, and the expected effect, so the developer could work straight from the document.
The deep analysis followed: a technical crawl of the whole site, a content review of every page that mattered for revenue, a keyword-gap analysis against three competitors, and a look at the backlink profile on both sides. The point was not to list every issue but to explain which ones were costing rankings and why.
The action plan closed the document: a sequenced list for the next quarter, grouped by effort and impact, with the quick wins on top, the content work in the middle and the structural changes - the ones needing a decision from leadership - clearly flagged at the end.
We walked the client's team through the plan on a call, answered questions on implementation, and stayed available while they worked through the first items. That last part is easy to skip on a fixed-price audit, but it is where most of the value lands - an audit that is understood gets implemented; one that is merely delivered gets filed.
The client implemented the quick wins within the first weeks, scheduled the content work into their own roadmap, and came back with specific questions as they went - which is exactly what an audit is for. No retainer was needed; the plan was the product.
One detail worth mentioning: we scoped the audit to the client's actual capacity. A team of two cannot execute a hundred recommendations, so the plan was cut to what could realistically ship in a quarter, with the rest parked in an appendix for later. That discipline is why the plan was followed instead of admired.
This is the model behind North SEO's fixed-price SEO Audit today: a 200-point technical crawl, competitor gap analysis, a keyword opportunity map and a prioritized plan, delivered in five business days with a walkthrough call. If you have a team that can execute, an audit is the cheapest way to make sure they execute the right things.
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